Your Phuket destiny will be predetermined. That's not to say free will plays no role in your tropical fate-it absolutely does. But due to Phuket's size there is really no feasible way to explore all of the luscious coves. funky markets and sweet sights in one journey. Which is why your holiday will be shaped by the address you have chosen long before your flight touches down.
The vast majority of visitors are attracted to the entrenched tourist magnets of Kata and Karon , and Patong. This is where you'll find a steady stream of sun-scordhed Scandinavians who come for a social beach scene with, in Patong's case, thrumming hightlife. These areas are also centrally located, so it's possible to get from here to Phuket City and Laem Phromthep in 30 minutes or less.
Hat Surin, north of Patong, is quintessential barefoot elegance. The cove is gorgeous, compact and intimate, and its beachfront dining scene is unparalleled on the island. Prices are high in Surin, but that's the way upscale postcodes work.
South of Surin, Kamala has a Jimmy Buffet vibe. It gets a midlife crisis spillover from Patong (one bay down), but the affordable lodging and beachfront walk attract young families, too. Further north, Ao Bang Thao is the island's current investment vortex. Villas, hotel and restaurants are replicating across marshland on the outskirts of traditional fishing villages.
Phuket's poles are tantalising. The far north is home to Phuket's secluded white sand, and some exceptional resorts, within a short boat ride of terrific snorkelling and diving. Rawai, perched at the southernmost tip, has some of Phuket's best beaches, fantastic food and an engaging local community that dates back generations
And don't even consider ignoring Phuket's Old Town. If the historic architecture and local Baba culture don't captivate you, the fabulous shopping, dining and nightlife will.
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